Social Organization Chapter 7

Chapter 7 of the Social Organization opens with Paul Price, Executive Vice President Marketing Services at Acosta, discussing how social media has changed the way that sales and marketing work now. He gave the example of his daughter taking pictures of herself in any clothing she is interested in buying. However, instead of buying it right away, she posts these pictures on Facebook and gets all of her friends opinions on the outfit. I agree with Price. The use of social media has led to consumers being able to find a lot more information about any product than they used to be able to. The research can either make or break the product. Even if one friend of an individual posts a bad review on anything, that could kill any chance that that person would make the purchase. The rest of the chapter discusses how an organization should choose the proper social media that they are going to use and how to find the community that will follow. This is vital to the success of the social media implementation because if it does not arouse any interest out of people, then there is no point in even having social media.