Social Organization Chapters 9 & 10

Chapter 9 of the Social Organization starts off by talking about successfully switching the purpose of communities. The example of Obama for America was given. In this, the original purpose was to get Obama elected for President. After he was successfully elected, the community switched to Organizing for America which was supposed to bring about everything that Obama wanted to implement and then later to focus on electing Democrats to Congress. These changes worked very well because the community all had the shared trait of being Democrats and in favor of Obama. The changes of the purposes did not stray from the original purpose by very much. The March of Dimes was also given as an example. President Franklin Roosevelt created it as a way to raise money to find a cure for polio. Once this cure was found, donations fell drastically. Rather than eliminating this group that was successful, the purpose was switched from polio to eliminating birth defects. Chapter 10 goes on to talk about making the community a place that individuals would like to participate in. This can be done by having management in all different areas of a business (HR, Accounting, etc.) participating and making it feel like an area that is open to productive discussion.