Meeting with the CMMA

Our meeting with the CMMA went over very well. We basically went over the what different types of social media can do for a business. It seemed like the board members knew how they wanted to utilize it, but they were not totally sure of the power of social media. They were also a bit unsure of how they wanted to implement it also. It was interesting to see their view of manufacturing compared to how others view it. I do think that they are correct when they said that the majority of people think of 'working the line' and 'oil and grease' when they think of manufacturing. We don't really look at the behind the scenes aspects that are vital to any business such as accounting, management, or engineering. These are the careers that they want to bring in a younger generation to rejuvenate. Their take on how to do this was also quite interesting. Instead of focusing on college kids that they might be able to entice into joining a manufacturing career in their degree rather than going to a more natural ending spot for them (ie. an accounting degree going to work for an accounting firm), they are trying to target a much younger generation: middle schoolers. This is so interesting because middle schoolers don't tend to use social media to search for what they want to be when they grow up. The only way that they would be able to really target this group is through their schools or parents. The entire meeting was an interesting one and it really made our group have to put a bit of a twist on how we thought we were going to do this project.