Social Organization Chapters 5 and 6

I enjoy how Bradley and McDonald begin chapter five by showing how companies try to get individuals to interact both internally and externally by using the same boring and bland statements. They then go on to show how a potentially good way to use social media to perk the interest of individuals may look. This is a very accurate statement because most people will just overlook a chance to participate because of a poorly and non-exciting post, but once something of interest that can help them out is brought to attention then it is a whole different story. This is where they present the No, Go, Grow decision tree which can be used by any company. The 'No' aspect is basically just asking if there is a purpose to whatever is being done. Once it is decided that there is one, it goes on to the 'Go' stage where it is asked if a grassroots campaign will work within the community and how hard it would be to create anything needed and further peek interest. Finally, the 'Grow' stage is when it is believed that the grassroots campaign won't work and it is projected out to a larger community to  bring even more attention.

Chapter six goes on to talk about building roadmaps to help guide the organization on where to go. They talk about BlueCross BlueShield of Tennessee and how they were able to create and implement theirs. The event that caught my interest was when they turned their attention to FICO. FICO created the myFICO forums and were able to grow tremendously. The forums took off and FICO realized that myFICO participants were willing to spend more money and that sales growth was a direct effect of the forum. In that year, FICO was able to increase their return on investment by an astounding 300 percent.