Final Project for BIS 315

http://www.youtube.com/watch?v=xYQH4ztzTCU

For my final project in BIS 315 I did research into how the accounting industry uses social media. I focused my research on the Big 4 accounting firms: KPMG, Ernst & Young, Deloitte, and PricewaterhouseCoopers. I have followed these firms for a while now via LinkedIn and Facebook, but I never really paid attention to the stories and articles they would post. This project really made me pay more attention to these articles and it gave me a whole new view of how they use social media.