Final Project for BIS 315

http://www.youtube.com/watch?v=xYQH4ztzTCU

For my final project in BIS 315 I did research into how the accounting industry uses social media. I focused my research on the Big 4 accounting firms: KPMG, Ernst & Young, Deloitte, and PricewaterhouseCoopers. I have followed these firms for a while now via LinkedIn and Facebook, but I never really paid attention to the stories and articles they would post. This project really made me pay more attention to these articles and it gave me a whole new view of how they use social media.

Look Back at BIS 315

This class was an interesting one for sure. My sole purpose of taking it was because I needed an elective that was a 300 level or higher and the course description made this class sound interesting. This class was a lot more hands on than what I was expecting it to be. I think the best learning experience was the semester long project with the client. This really gave me the experience of being able to conduct research and stand up in front of upper management to present it in a professional manner. I always knew that social media was a great tool to promote my personal brand, but I didn't realize it was this powerful. My LinkedIn profile has gone from just having one at the beginning of the semester to having a fully functional and filled out profile by the end. I truly believe that LinkedIn will help me in my future life as I search for a career, especially since it has already led to a few interviews for me.

Accounting and Social Media

I've used social media for years now. Ever since I have created my LinkedIn account, I have decided to use it as a tool that may benefit my future. I've been following a number of accounting firms for a while now. I would always see their posts, but I would never really pay attention to them. After completing this final project, I have a whole new view on how these firms are actually using social media. It was really quite interesting to see what their true intentions were. It was even more interesting to see all of the social media sites they use. I would have never guessed that pinterest was a key one for accounting firms, but they post a lot of valuable info-graphics on there. The whole project really made me open my eyes and start to pay a little bit more attention to each of those posts.